Here are a few examples...let me know what you think
Above: A favorite back home - Izze sparkling fruit drinks (founded c. 2002)
Above: Mojo fizzy fruit drinks (idea c. 2005 in Switzerland / available 2008)
I've read about how the developer came up with his genius idea while he worked in a Zurich restaurant. Hmmm. It's not so much the idea of the fizzy fruit drink but the exact replica packaging design (it initially came out in glass bottles too) that bothers me.
Next, here is my beloved VitaminWater in "focus" flavor from the States (now owned by Coca-Cola), next to Swiss FocusWater.
Notice the bold/regular type, and obvious bottle similarities etc. Interesting.
Notice the bold/regular type, and obvious bottle similarities etc. Interesting.
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